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    Home » » Marketing Approaches To Standardize Vehicle Tracking

    Marketing Approaches To Standardize Vehicle Tracking

    Posted by DAVID KURNIAWAN Posted on 12:50 PM with No comments
    By Mavic Bell


    Marketing has introduced the awareness of digital devices tracking down vehicle location to the community at large. Originally meant for armed forces, intelligence, as well as law enforcement operations, they can now be availed by private citizens. A lot of of these private people are in fact entrepreneurs or government organizations. A common monitoring application for companies and government agencies is fleet administration, where cars are at the center of dealings. Taxi firms, courier as well as delivery services, and bus lines are a few examples.

    In many first world countries, many of the public transport systems have built-in GPS (Global Positioning System) tracking devices in their day to day operations. Apart from location, velocity, time, and route of vehicles at any given time, other relevant information like opening/closing of doorways, engine start/stop, gasoline content, tire weight, battery condition, entry/exit of secure zones, and even driver location and movement! With brilliant marketing like that, it is estimated that this will quickly develop into a standard in public as well as exclusive companies.

    Tracking is done in two ways: passive and real time. When all recorded information through the GPS tracker is downloaded and checked at regular intervals, like at the end of each day, this is passive. This allows management to monitor and verify with personnel every unusual routine activities so that appropriate modifications in plans and policies can be made.

    During real time, or in action as it is sometimes labeled, automobile data along with additional information are recorded while they actually occur. So judgements are quickly made and abrupt. Or, verifications are quick and adjustments also made are on the fly.

    Car theft is a billion dollar organized crime syndicate. Thousands of vehicles are stolen every single day all over the world. In Singapore, a hundred cars are stolen annually. The government is alarmed. The introduction of automobile tracking technology is a well-timed resolution to battle this Goliath of our time. Over time, GPS monitoring devices have helped significantly plummet the risk percentage of businesses with fleets of vehicles. Financing a car tracking system surely pays off.




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